#107 Adam Ferrier - Founder of Thinkerbell

In this episode, I interview Adam Ferrier - Founder of Thinkerbell. Founded in 2017, Adam has helped scale Thinkerbell into one of Australia's most recognisable advertising agencies, working with iconic brands such as Vegemite, Menulog, and Jetstar. With his sharp insights and unique point of view, Adam is also a regular panellist on shows like The Project, Gruen, Sunrise, and ABC Radio.

Throughout the episode, Adam shares his early fascination with commerce and psychology, and how his experience working in the prison system taught him important insights about human behaviour. He also draws on his background as a consumer psychologist and the practice of 'measured magic' at Thinkerbell, where their business model of marketing science and creativity has been key to the company’s success.

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Chapters

• 0:00 #107 Adam Ferrier
• 0:34 Main Introduction
• 1:16 Guest Introduction
• 2:21 Adam's Early Days
• 3:56 Adam's Interest in Commerce and Psychology
• 9:01 Adam's Experience Working in the Prison System
• 12:29 The Business that Taught Adam About Brand Value
• 16:16 Adam's Current Business, Thinkerbell
• 17:41 The Three Important Foundations in Building a Successful Business
• 23:30 The Significant Changes in Brand Value
• 25:04 AI and Creativity
• 27:32 What Adam Would Do Differently If He Started Over Today
• 32:30 The Business People Adam Admires
• 34:19 Adam's Favourite Books and Client Work
• 37:33 What's Next for Adam and Thinkerbell