#86 Frank Caruso - Founder of Caruso's Natural Health

In this episode, I interview Frank Caruso, founder of Caruso’s Natural Health. Caruso’s Natural Health is one of Australia’s largest vitamin and supplements companies. Founded in 1982, Frank has grown the company to now earn tens of millions in annual revenue and have a catalogue of over 100 products.

Throughout the episode, Frank talks about how he become fascinated with learning all about natural health and starting businesses in the space. Frank also reveals his 10 principles to success, identifying the traits and behaviours that got him where he is today.

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Chapters

• 0:00 Highlight Clip
• 1:03 Introduction
• 2:27 How One Book Changed Frank's Life and Started his Business
• 9:45 How Frank Nearly Went Broke from Business at 21 and The Importance of Being Well Capitalised from the Beginning
• 12:03 How Frank Caruso Got into the Newspaper Business
• 17:40 Why Frank Went into Wholesale After Retail
• 22:15 What Caruso's Natural Health Sells Today
• 24:10 The Key to Frank Caruso's Success: Copywriting
• 28:13 The Core Pillar of Frank Caruso's Business
• 38:57 Frank Caruso's 10 Principles of Success
• 55:55 Outtro