#79 Sophie Doyle - Founder of The Fable

In this episode, I interview Sophie Doyle, the founder of The Fable. The Fable is an e-commerce company specialising in women’s work fashion. Founded in 2015, Sophie has grown the brand into a multi million dollar business that operates internationally.

Throughout the episode, Sophie speaks about the challenges she’s faced within the business such as managing quality over a global supply chain, balancing being a mother, and how mastering digital marketing helped create a multi-million dollar shirt brand.

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Chapters

• 0:00 Highlight Clip
• 0:52 Introduction
• 4:42 How Sophie Doyle Validated Her Product Ideas with Strong Feedback Loops
• 5:39 How Sophie Doyle Handled Supplier Issues Early On
• 7:40 What Sophie Doyle Would Do Differently If She Started The Fable Again
• 8:21 How Sophie Learnt to Become Less Hands-on as the Business Scaled
• 10:21 What Sophie Doyle Brings and Leaves Behind from Her Corporate Career
• 14:06 How Sophie Manages a Business With Two Young Children
• 16:35 Where the Fable will Be in 5-10 Years Time
• 17:40 How COVID Impacted The Fable
• 20:52 The Best Advice Sophie Doyle Received Along Her Journey
• 22:51 Sophie's Thoughts on Fundraising Along the Way
• 29:27 How Would the Most Satisfied Customer Describe Your Business
• 33:48 Outtro