#73 Jordy Kay - Co-Founder of Great Wrap

In this episode, I interview Jordy Kay, co-founder of Great Wrap. Great Wrap is a material science company that has created Australia’s first compostable and environmentally friendly stretch wrap. Founded in 2019, Jordy and his co-founder Julia have grown the business to now have raised $30 million, employ 20 people, and are currently amidst expanding to the US.

Throughout the episode, Jordy discusses how the funding market for startups has become more difficult over time and that consumer incentive for sustainability has dropped as the cost of living increases. He also discusses the importance of building culture and the lessons he’s learnt as a first time leader while growing the business.

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Chapters

• 0:00 Highlight Clip
• 0:58 Introduction
• 2:28 Jordy Kay Introduction and What is Great Wrap
• 4:53 Was the Business Opportunity or Problem the Motivation to Starting Great Wrap
• 5:54 How Jordy Kay Came Up with the Idea for Great Wrap
• 7:48 What was the Timeframe Between Starting the Business and Launching the Product?
• 10:31 When Jordy Kay Raised Money for Great Wrap and How the Funding Market is Changing
• 13:45 How Difficult Raising the First Funding Round was at Great Wrap
• 15:42 What is Great Wrap Actually Made Of?
• 17:23 How Did Running a Vineyard and Wine Label in the Past Contribute to Great Wrap's Success
• 19:47 The Biggest Challenges
• 21:39 The Biggest Lesson Jordy Kay has Learnt Building Great Wrap
• 23:41 The Biggest Learning Curve Managing People
• 24:53 The Importance Jordy Kay Places on Investor Fit
• 26:54 What's the Future Look Like for Great Wrap and Jordy Kay
• 31:50 Outtro