#68 Izhar Basha - Founder of EHPLabs

In this episode, I interview Izhar Basha - founder of EHPLabs.

EHPLabs is a sports nutrition company that develops various supplement products. Founded in 2012, Izhar has grown the company globally with revenue forecast to reach $500 million in 2025.

Izhars’s story is fascinating. Coming from humble beginning as a refugee from Fiji at age 5 he talks in candid detail about the pivotal moments on his journey that changed his and his family’s lives forever. He explains his motivation to succeed and what drives him to create better products and build has business.

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Chapters

• 0:00 Highlight Clip
• 0:52 Introduction
• 2:23 Guest Background and Introduction
• 3:46 How Izhar Basha Transitioned from Law to the Supplements Industry
• 5:11 How Family Health Led Izhar Into Business
• 8:49 Was Izhar Basha Always Going to be Entrepreneurial?
• 11:14 How Does Izhar's Law Background Benefit EHPLabs
• 12:13 Izhar Basha's Decision to Bootstrap and Not Raise Capital
• 19:05 How Izhar Thinks About Control of the Business
• 22:22 How Many People does EHPLabs Hire?
• 23:03 Why Being Brand-Led is Crucial for EHPLabs
• 25:19 How Has Izhar Basha Developed His Leadership Skills Over Time
• 27:29 Izhar Basha's Biggest Strength as a Leader
• 30:30 The Biggest Challenge Izhar Basha Faced with EHP Labs and How He Overcame It
• 34:30 Izhar Bashas Business Inspirations
• 36:13 What's Next for EHPLabs and Izhar Basha?
• 38:43 Outtro