#60 Adrian Cester - Founder of Flavour Makers

Flavour Makers is a food manufacturing business that develops products such as spices, baby food, curry sauces and much more. Founded in 1992, Adrian has grown the business to now employ 330 people and turn over $220m per year.

Throughout the episode, Adrian talks about the importance of taking action when others won’t as this strategy helped get the group’s products into Walmart and other international markets. Furthermore, Adrian emphasises the importance of balancing gut-instinct vs data-driven decision making when faced with business challenges.

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Chapters

• 0:00 Highlight Clip
• 0:28 Introduction
• 1:56 Adrian Cester Background and Introduction
• 2:53 What FlavourMakers Does as a Company
• 9:53 The Size of FlavourMakers Today
• 10:24 Why Adrian Cester Avoided Borrowing Money
• 14:04 Adrian Cesters Side Prosecco and Cider Business
• 18:57 Adrian Cester's Biggest Strength and How it Helps Him Succeed
• 20:10 Adrian Cester's Greatest Weakness and How He Overcomes It
• 22:16 Working with Supermarkets and Auditing has Become Tough
• 27:52 Adrian Cesters Best Decision in Business
• 29:30 How Adrian Cester met the CEO of Walmart
• 32:44 Adrian Cester's Biggest Challenges in Business and How He Overcame Them
• 36:48 The Balance of Data-Driven vs Gut-Feel
• 40:05 Business People that Inspire Adrian Cester
• 42:46 What's Next for the Business
• 45:03 Outtro