The Dion Guagliardo Podcast

#60 Adrian Cester - Founder of Flavour Makers

February 01, 2024 Adrian Cester Season 1 Episode 60
The Dion Guagliardo Podcast
#60 Adrian Cester - Founder of Flavour Makers
Show Notes Chapter Markers

Flavour Makers is a food manufacturing business that develops products such as spices, baby food, curry sauces and much more. Founded in 1992, Adrian has grown the business to now employ 330 people and turn over $220m per year.

Throughout the episode, Adrian talks about the importance of taking action when others won’t as this strategy helped get the group’s products into Walmart and other international markets. Furthermore, Adrian emphasises the importance of balancing gut-instinct vs data-driven decision making when faced with business challenges.

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Highlight Clip
Introduction
Adrian Cester Background and Introduction
What FlavourMakers Does as a Company
The Size of FlavourMakers Today
Why Adrian Cester Avoided Borrowing Money
Adrian Cesters Side Prosecco and Cider Business
Adrian Cester's Biggest Strength and How it Helps Him Succeed
Adrian Cester's Greatest Weakness and How He Overcomes It
Working with Supermarkets and Auditing has Become Tough
Adrian Cesters Best Decision in Business
How Adrian Cester met the CEO of Walmart
Adrian Cester's Biggest Challenges in Business and How He Overcame Them
The Balance of Data-Driven vs Gut-Feel
Business People that Inspire Adrian Cester
What's Next for the Business
Outtro