In this episode, I interview Bruce Mackenzie, founder of Humanforce. Humanforce is a workforce management software company which has been recently acquired for $60 million. Humanforce specifically targets the “standing-workforce”, making software products to help manage shift and roster driven workers such as retail and hospitality staff.
Founded in 2002 after the dotcom bubble, Bruce talks about how he bootstrapped the business for 17 years and grew it from just himself to nearly 200 employees. Throughout the episode, Bruce explains that even though market conditions aren’t perfect, now is one of the best times to be an entrepreneur and how he’s navigating the market to start a new project.
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